Courtesy Pear Bureau Northwest
PORTLAND — Angela Daniels, experienced in communications, marketing and event planning and a frequent guest on Portland’s live television morning show, AM Northwest, has been hired as event coordinator by Pear Bureau Northwest.
“We are confident Angela’s creative perspective, drive and experience will be an asset. In-store sampling as well as events are essential to our marketing strategies. They encourage consumer trial, impact sales and drive repeat purchases. With Angela on board, we can be stronger in all of these areas,” said Kevin Moffitt, bureau president.
Daniels said she’s been buying pears for years and looks forward to sharing her passion for connecting consumers to products they love.
“I can’t think of a better product than fresh, nutritious pears,” she said.
Daniels most recently spent four years working with Rit Dye to refresh its brand image. She was responsible for social media, creative development and project management.
She was a corporate trainer early in her career, continues to be sought for her public speaking and has been a panelist at the National Restaurant Association and BlogHer.
Established in 1931, Pear Bureau Northwest is the non-profit promotional arm of the fresh pear industry of Oregon and Washington, representing close to 900 grower families.
— Dan Wheat